TEFCOLD acquires Serrco

The TEFCOLD Group is pleased to announce that Serrco, a Dutch specialist in professional beverage cooling such as high-end keg coolers and back bars, has been acquired and is now part of the TEFCOLD Group.

“The addition of Serrco to the TEFCOLD Group is allowing us to enter into new areas of our customers business” says TEFCOLD CEO Jesper Kirkeby Hansen. “The products and the service set up Serrco has developed is of an outstanding quality and extremely customer friendly”

Serrco is based in Etten-Leur in the Netherlands, where it has 5 employees, an office and a warehouse.

“After having successfully grown Serrco to where it is today, we are happy to pass the company over to TEFCOLD to continue the journey into the future” states Serrco part owner Erik Snijders.  ”We believe that being part of a larger group will allow the products to enter a bigger part of the European market.”

Hedwig Kouters, part owner of Serrco continues “We are very proud of having continuously grown Serrco year by year since its inception. Continuing the growth requires a larger set up that is better done in a bigger European group such as TEFCOLD. In TEFCOLD, the products will be present in more locations and in larger numbers. Existing customers will not only have access to a larger stock and a full service set up but also a very large range of complementary plug-in cooling products and a dedicated digital platform enabling them to be more successful.” 

Serrco will continue to have the same staff as today but will change its name to TEFCOLD and will be integrated into the TEFCOLD Benelux organization. Hedwig Kouters will change title to Key Account and Product Director while Erik Snijders will continue as a part time consultant to the TEFCOLD Group. 

“I am thrilled to strengthen our team, our position in the Benelux area and our product portfolio” adds Steven van Sweevelt, Managing Director Benelux. “The new product range fits well into our strategy and our service and supply chain organization.”
The TEFCOLD Group is headquartered in Viborg, Denmark. It has close to 200 employees in 11 countries. TEFCOLD is selling to more than 6000 customers. The supply chain is handled from its 8 warehouses in Europe with deliveries of more than 150.000 coolers to around 100 countries globally. 

“We are really pleased to add Serrco” says TEFCOLD Group Chairman and majority owner Mr Torben L. Christensen. “Acquisitions plays an important part of our growth strategy. Finding and being able to acquire the right companies are critical to our success”.